mmsz is a New Kind of Company.

We solve for human happiness through the consideration of everything.

In a world where everything is connected, there is no system, activity, or interaction that falls outside our purview. And through the appropriate consideration of every part of this beautifully complex world we work to optimize for human happiness.

Join the revolution and explore your optimized happiness!

Sign up below and join an amazing community of people experimenting with the design of their lives and optimization of happiness. (Currently in Alpha)

We help organizations understand the complex impact of their activities in the world, and through this understanding drive the creation of new types of value.

For consulting inquiries contact us at

For partnership inquiries contact us at

J. Paul Neeley / Subject 1

Victor M. Montori, M.D. / Medical Advisor

Daniel J. Neeley / Finance & Strategy Advisor


Interested in happiness, quantified self, and saving the world? Living in London or San Francisco? Want to be a part of a whole new kind of company? Get in touch, our team is growing!

Front End Developer / HTML5, CSS3, Javascript

Mobile Developer / iOS, Android

Back End Developer / Python, AWS

Designer / UX/UI, Graphics, Identity

Service Designer / User Experience, Complex Systems

Strategy & Operations

Congnative Scientist / Happiness, Flow, Creativity, Self-Control

Behavioral Economist / Impact, Behavior Change, Modeling

Enviromental Economist / Impact, Enviornmental Services, Modeling



Physician / Primary-Care, Wellness/Nutrition, SDM, Minimally Disruptive Medicine

Not seeing anything for you? No worries. We're always interested in meeting talented and amazing people. Reach out and let us know what you can bring to the table and why you'd like to work with mmsz.

You'll enjoy working with world class talent on meaningful and exciting projects, in a radically unique work structure and culture. Team members recieve salaries of $1 per year, with benefits covering basic needs including, food, clothing, housing, healthcare, and transport. We belive in the 21 hour work week, and many our team members work on mmsz in their after hours and free time from other jobs and pursuits.

Send Cover Letter + CV (PDFs) to

Current business & design practicies optimize for profit and fail to consider the larger cummulative impact of these activities over time, which inveitably lead to catastrophic collapse of systems, like the obesity epedemic, global finacial instability, and climate change.

We believe there are solutions. Masamichi Souzou (正道想像) is Japanese for "Correct Path, Imagined/Created." At mmsz want to know what the world would look like if we optimize everything, not for profit or growth, but for happiness. We are building that world.

Watch J. Paul Neeley share his experience with mmsz and #nkd

Learn more about Complexity, Computational Irreducibility, Accelerating Addictiveness, Evolutionary Happiness, Quantified Self, and Everything Considered.

Learn more about how this company came into being.

Learn more about New Kind of Design. #nkd