We have several values that help drive and guide our approach to designing the world for happiness. Three of these values that are particularly important are Optimize Happiness, Consider Everything, and Universal responsibility.
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CONSIDER EVERYTHING

Everything in the world is connected together in very complex ways, and nothing falls outside of our purview. This means that we always take a wholistic view of an individual, company, or civic group. It means that we always try to understand the broader context that we are working within. We believe that a radical expansion of our consideration set in every instances helps to improve our decision making. And beyond this idea is that there is no.
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OPTIMIZE HAPPINESS

We seek the greatest number of people to experience the greatest possible happiness over the longest period of time.
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UNIVERSAL RESPONSIBILITY

We look to understand and take responsibility for the total impact of all of our actions in the world.

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