Design your happiness today
February 14, 2021
Our Mission

Our mission is to redesign every part of our world, not for profit or growth, but for happiness.

Masamichi Souzou is a New Kind of Company

We are Masamichi Souzou (正道想像), meaning "Correct Path, Imagined/Created" in Japanese. We are a company looking to optimize the world’s happiness. We build products and services that support individuals to make changes that will improve their happiness, and to help organizations and governments to put in place supports that will improve the happiness of their employees, partners, customers, and citizens.

We apply the latest advanced design techniques to discover needs, and create new solutions related to happiness. We are a movement, with our contributors working with us to optimize their own happiness and that of their families and communities, believing together that we can redesign the world for happiness.

Masamichi Souzou solves for human happiness through the consideration of everything. In a world where everything is connected, there is no system, activity, or interaction that falls outside our purview. And through the appropriate consideration of every part of this beautifully complex world, we work to optimize for happiness.

J. Paul Neeley

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Introducing Masamichi Souzou

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Our Values

J. Paul Neeley

We have several values that help drive and guide our approach to designing the world for happiness. Lets talk through three of these values that are particularly important to our work at Masamichi Souzou: Optimize Happiness, Consider Everything, and Universal responsibility.